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6 Comments

  1. For many years I have just kept telling myself that I’m too old for instagram and it’s for kids and people in their 20s. My average customer in my business is in their 40s or 50s so do you think it will be worth my while taking my business onto Instagram . Are there enough potential customers in that age range to make it a good use of my time.

    I didn’t realise you could promote your business on instagram so I am now taking an interest if I think my potential customers would be there

    1. I personally like Instagram because of how simple it is. And it is super easy to connect with your audience.

      But to answer your question I would have to know what you’re selling? 

      I will say Instagrams highest users are ages between 18-34. 
      Your audience is there but I will say it depends on what you’re selling….

      This is where I got the stats from if you want to look more into it:

      https://www.statista.com/statistics/325587/instagram-global-age-group/

  2. Hi Christina, I must say that this article is very helpful and informative. Lately, I hear more and more people start using Instagram for their businesses but I never took that step of making an account. I am currently focused on Pinterest as it also brings in pretty nice results. May I ask how long does it take to start seeing results from Instagram regarding traffic?

    1. I’m so glad to hear you found this informative! 
      Yes, Pinterest is great… but I don’t focus my time on there. 
      To be honest, if you’re on Instagram and post consistently using hashtags (related to your audience) it will grow consistency.
      Of course, nothing happens overnight, but you will see followers, likes and messages start to come when you continuously post and engage with your target market. 
      I would say the stories are my favorite feature. 

      Does this answer your question…

  3. What did you do to determine that your target audience uses Instagram more than the other social media sites? It can be a waste of time for a beginner to promote a business to a social media audience that is not interested. I think it would be frustrating for a newbie to put a lot of effort into an Instagram account when their target audience is elsewhere. Thanks, Christina.  

    1. Yes, Glen, I would completely agree with you! If someone’s audience isn’t there it would be a complete waste of time.  

      So as to answer your question to “how did I know my target audience uses Instagram…”
      I know I wanted to use the top social media sites so I went through the top 10… 
      1. I looked at some competitors, and figured out where they were and focused most of there efforts on. 

      2. I actually went into Instagram and used the search and typed in specific words my audience might use. And there were lots of results and searches. And looked at the profiles and saw my audience was there. You can use words your audience would use to determine if they are there… 

      I did some other things but that’s a start…

      I will say I do use Facebook and YouTube those are the main social media platforms I focus on… I know my audience is on Pinterest … but you don’t want to spread yourself to thin. Otherwise, you can neglect your current followers.

      Does this answer your question?

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