How To Start Using Social Media For Business and Brand Awareness
You will discover how to start using social media for business purposes, but first I want to ask you something.
How do you market your business right now?
Is it offline or online?
Have you already created some social media sites?
Not sure about you but I didn’t realize how businesses use social media for marketing and brand awareness. Before I started marketing online I marketed offline. Posting flyers, sticky notes and talking to friends and family asking them to buy into my opportunity.
The long hours put into the business were not resulting in the income I wanted. Then I saw people on social media others sharing their opportunity saying they were making tons of money and sales online. So I too thought spamming my opportunity and messaging people right off the bat; pitching them my opportunity was a good idea. But it lead to lots of rejection.
Come to find out it was because of one main reason. I was focusing on myself and what I wanted, not what the person I was talking to wanted. Not thinking if the product or service will help this person, just thinking about making the sale. And this is where I went wrong. I was spamming and selling to everyone, but not everyone wants to buy what you are selling. Plus people don’t want to be sold 24/7.
But if you take the time to educate yourself, you can learn how to use social media for small business marketing more effectively. In this post you will learn how to do just that. Keep in mind each platform has its own unique set of followers, friends, circles, likes, depending on what platform you are on followers are called different names. For example Facebook lets you set up specific groups with certain interests, people with those similar interests join the group.
One thing to keep in mind is you don’t want to pitch your product or service right off the bat. You want to provide content that your audience is interested in but we will talk more about this later.
So what I am basically trying to say is that social media is where everyone is at, you can reach more people on social media then you ever would offline hosting home parties and posting flyers.
I am not saying that those marketing ideas are bad, they are just limiting. Branching out and reaching a broader audience allows you to sell your product or service to more people.
“2.80 billion global social media users in 2017, equaling 37% penetration” (Source- WeAreSocial)
“Social media use overall grew a staggering 47% in the past 12 months, with mobile social media up 44%.”(Source-WeAreSocial)
Discover How To Start Using Social Media For Business
Lets talk about how to start using social media for business. First things first, you will have to create your social media accounts. There are tons of social media sites you can use to promote your business and brand but in order to choose which ones to use you need to know where your audience and potential customers are on. Later we will talk more about which social media sites to pick. Lets talk about how to start using social media for business.
Like I said earlier, first think first is you will need to create your account.
Depending on which social media sites you use you will fill out information such as your Name, Birthday, Username, Password, Email, and more information depending on the site.
For each social media site you will want to complete your profile information including biography and short description about what you can do for them, explain what your business is and maybe a little about yourself. Also add links sending visitors to your website or other social media accounts.
It also is a good idea to upload a profile picture of yourself or family member, something your brand represents and your audience can relate too.
Now that you have created your social media accounts you might want to start posting content on your profiles so you have some engaging and interesting content for your audience to see, read, like or comment on. Your account will give them a glimpse into your business, your life, and how you can help them.
Now instead of spending tons of time on social media, take the time to plan out your posts and schedule them. You can use tool like Buffer that posts to various social media accounts for you.
You can also schedule out your posts on your Facebook Fan Page.
Once you have visitors coming to your social media accounts you want them to click on your link in your profile description and have them go to your own personal page like a website.
Facebook Fan Page has a special feature, that allows you to post your website, contact info, shopping cart and more directly to your banner with a button. This lets your audience find out more about your business.
You Can Decide How To Start Using Social Media For Business
Now that you know how to start using social media for business lets talk about what social media sites to use.
Above you learned the best way how to use social media effectively for your business and I told you we would talk about which social media sites to use. I know there are tons of choices.
It is a good idea to pick 2-3 social media sites to focus on. This is where you will truly post, engage and build an audience.
So down below are 5 social media sites from Alexa telling you the rank of the site. If you don’t already know maybe this will help you decide which ones to use.
Of the 5 I am going to expand a little more telling you some special features on Facebook, Instagram and YouTube that will benefit your business.
Facebook provides you with a profile page. Then from that page you can create a Fan Page. This allows you to reach a broader audience. Since your profile page only lets you have 5000 friends.
You can also get Analytic on your Fan Page by clicking the Insights tab.
You can also create groups of people with similar interests.
A way to promote your business and brand and reach a bigger audience is by creating targeted ads towards a specific audience on your Facebook.
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This is a visual based platform, meaning you post pictures or videos. Although Instagram does allow you to write a nice long post for your content.
When you create your Instagram account you can go into your settings and switch to a Business Page Profile. This platform is separate from your other account. It has special features like a contact button and analytics.
Like with Facebook you can also post ads on Instagram.
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Is a powerful platform, as you saw it is ranked second. If you think about it people post videos all the time, on all social media platforms. Videos are interesting and easy to digest. Sometimes people don’t want to read a post, they want to watch a video.
Plus you can create Multiple Channels. This lets you create niche specific channels for a specific audience.
As with the other two sites YouTube offers analytics for your videos.
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Now that you have learned how to start using social media for business I want to hear form you.
What is your favorite social media platform and why?
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